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Photo: Jesse Johnson
Halloween 2026 · Downtown Hattiesburg, MS

Hattiesburg lit up.

For four nights, families walked downtown Hattiesburg on a free projection-mapping adventure: 7 glowing projection stops plus a hidden bonus, the illumiBeast truck. Thousands came out, and they were smiling the whole way. ✨

4,000+phones opened the trail map on show nights
1,900+QR check-ins at projection stops
930+selfies people chose to share
7projection stops + a hidden bonus

Measured by our own trail app over 4 show nights (Oct 23–25 & Oct 30). Phones are counted once per night. Oct 31 was rained out.

How it worked

Walk. Scan. Smile. Win.

1 · Open the mapAn interactive trail map guided families from stop to stop.

2 · Scan the QREach projection stop had a sign. Scan it to check in.

3 · Snap a selfieA branded selfie frame at every wall, saved right to your phone.

4 · Claim a prizeFinish the trail and collect a prize.

Pocket MuseumProspect On MainPine & MainBig WallSugar Daddy'sThe RuinsThe Mural⭐ Hidden bonus: the illumiBeast
The joy wall

Pure Hattiesburg happiness.

Families, friends, costumes and glowing walls. Every photo here was shared by the people in it.

Visitors smiling at Big Wall
Visitors smiling at Big Wall
Visitors smiling at Big Wall
Visitors smiling at The Mural
Visitors smiling at Big Wall
Visitors smiling at Big Wall
Visitors smiling at Sugar Daddy's
Visitors smiling at Big Wall
Visitors smiling at Big Wall
Visitors smiling at Big Wall
Visitors smiling at Big Wall
Visitors smiling at Big Wall
Visitors smiling at Big Wall
Visitors smiling at Prospect On Main
Visitors smiling at Big Wall
Visitors smiling at Big Wall
Visitors smiling at Big Wall
Visitors smiling at Pocket Museum
Visitors smiling at Sugar Daddy's
Visitors smiling at The Mural
Visitors smiling at The Mural
Visitors smiling at Prospect On Main
Visitors smiling at Big Wall
Visitors smiling at Pine & Main
Visitors smiling at The Ruins
Visitors smiling at Prospect On Main
Visitors smiling at Big Wall
Visitors smiling at Pine & Main
Visitors smiling at Pocket Museum
Visitors smiling at Pocket Museum
Visitors smiling at Pine & Main
Visitors smiling at Big Wall
Visitors smiling at Sugar Daddy's
Visitors smiling at Prospect On Main
Visitors smiling at The Mural
Visitors smiling at Prospect On Main
Visitors smiling at Pocket Museum
Visitors smiling at Prospect On Main
Visitors smiling at Big Wall
Visitors smiling at Big Wall
Visitors smiling at Pine & Main
Visitors smiling at Big Wall
Visitors smiling at The Mural
Powered by illumibot.ai

Every wall was lit by illumibot.

illumibot is the AI Personalized Projection™ app: create projection shows on your phone, no computer required, and map them onto any surface. The same tech that lit up downtown Hattiesburg can light up your town or your own house.

The illumiBeast is our projection truck, and its wrap is sponsored by MEVIX. It rolls into town to bring a full-scale projection takeover to your streets, festivals and corporate events.

Learn about the tour: illumibot.ai/illumibeast · Questions: sales@illumibot.ai

Thank you, Hattiesburg 💜

To everyone who walked the trail, and to our supporters: Hub Buggy Rentals, Doug & Becky Montague, Prospect on Main, FestivalSouth, Harry & Marsha Goff, Lucky Rabbit, Trattoria Pizzeria, Downtown Hattiesburg Association, City of Hattiesburg, Forrest County Board of Supervisors, Hub City Construction, DJ Hollywood, David Hewlett of Sphere AV, Retina Specialists of Mississippi, and illumibot.ai. Hero photo by Jesse Johnson Photography (see his gallery).

We may light up again someday. Got ideas? ross@illumibot.ai